E-Mail marketing is an effective way to reach target markets and stay
connected with the purchasing audience. Through efficient use of email
marketing, one can retain the current clients and at the same time target new
markets. Today, there are email marketing software available that can easily
monitor the effect of a marketing campaign and can help in comparing the return
on investment with other traditional, marketing campaigns.
Sending newsletters through email is a very common practice done by
business organizations these days. Best
Email Newsletter Practices help to create and send professional
newsletters among the target audience. It includes developing a list of current
customers' e-mail addresses. Next step is to develop a newsletter template with
various decorative themes. One can also add graphics or pictures with captions
to break the text and create some visual interest, but one should make sure that
it is relevant. The newsletter must also include links and hyperlinks of the
company web site wherever possible. The company site must therefore be updated
with relevant information. After completing the newsletter, it must be sent for
proofreading to a colleague to check the headlines, caption etc.
E-mail marketing and social media
integration services make use of tools
that allow businesses to integrate social media with email-marketing. With the
help of these services one can easily create links to Facebook pages as well as
Twitter feeds. This helps in conveying message to a wider audience and thus
influencing more people.
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